The AIA Message Book is your guide for crafting clear, positive, and memorable messages While there is great respect for architects, there’s little understanding of what we do, or how our work affects others.
It’s our job to help others understand what we do, and more importantly, why it’s important to them. We know well that when we collaborate closely with clients, we can design and build better homes, communities and public spaces that benefit us all.
Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public.
The AIA Message Book assists you in explaining the work of architects. It uses message points, statistics, and anecdotes grouped in topic areas that you can customize or share as examples with potential clients.
Learn more about the guide book, and download it for free here.
