AIA Public Outreach Efforts

This week, The American Institute of Architects launched the latest installment of our annual public awareness "I Look Up" campaign. This board approved initiative is intended to raise the visibility and understanding of architecture and the profession with targeted audiences. Take a look below at the latest developments: AIA television commercial

We are pleased to share with you all the final version of the commercial. It's available for you to view here. Beginning this week, the commercial will air on HGTV and Hulu for 3-4 weeks and then again in the fall for 4-5 weeks. AIA also will be among the sponsors for HGTV's popular "Urban Oasis."

Film challenge

The third annual I Look Up Film Challenge will officially launch in the next few weeks. In the meantime, you can visit www.ilookup.org to watch the seed film, "Midtown: A Blueprint for Better." The Film Challenge encourages architects and film producers to tell wonderful, often emotionally touching stories that show how smart design and architecture can help to change lives, communities and society for the better. We appreciate your helping us to promote this engaging competition when it launches in June.

Topic Architecture

Topic Architecture, also known as TopicA, is the AIA's public-facing website to further show how great design can change lives. The site will build awareness and consideration of architecture services among potential clients. As the leading edge for our public awareness efforts, Topic Architecture will engage visitors with effective editorial content that's easy to digest so that they can reach the decision stage to hire an architect. (www.topicarchitecture.com)

PAID SEARCH VIA GOOGLE

Also kicking off is our paid search optimization via Google, which will also run during our spring and fall flights on HGTV and Hulu. That traffic will be directed to our newly-launched, public-facing website www.topicarchitecture.com.

The Architect's Voice

Do your part! Would you like to get involved in the public awareness campaign? The greatest impact you can have is through face-to-face, one-on-one communication with potential clients, community leaders, local businesses and in your schools. The Architect's Voice message book has tested messages to improve how you and your peers describe to key audiences the value architects bring to any project.

Learn more about Blueprint for Better here.

Please contact Caitlin Reagan, Manager, Public Affairs (caitlinreagan@aia.org) for more information.

 
 
 

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