AIA Practice Management Digest: March 2018

The latest edition of the Practice Management Digest has been published! Read several articles on Presentation Strategies: Connecting with potential clients to increase your chances of closing the deal. The AIA National Practice Management Knowledge Community is always looking for topics that you would like to see addressed in an edition of the Digest. If you have topics related to practice management that you'd like explored or articles you would like us to consider, please contact our new PM Digest Editor, Sara Boyer, AIA, at SBoyer@moodynolan.com.

March 2018 Features

How to stop losing projects that should be yours By Bryan Gray, CEO of Revenue Path Group & Jeff Echols, Assoc. AIA

Have you ever wondered why you keep hearing “It was close” when you lose a bid? To start winning more projects, harness the process, speed and emotion that drive decisions, and connect with your audience at a visceral level! Why PowerPoint doesn’t have to suck: 10 tips for better presentations By Bill Schmalz, FAIA

We've all sat through PowerPoint presentations that clearly miss the mark. However, thinking like a spectator can help you craft a better, more-engaging presentation. Here are 10 tips to help make your presentation stronger, and keep the focus on your content. This is not your typical architecture firm, and that’s by design By Rich Friedman

When a downturn strikes, it can be tempting to take whatever work is available to keep the doors open. One firm made a bolder choice: to double down on serving one client type. As a result, the firm not only survived the downturn, it grew exponentially during the lean years. Lessons learned from building a new website By Rich Friedman

Like many firms, our web site has been slow to keep up with our evolved and expanding service offerings. It was time for a reboot. We learned a lot in developing our new website, so here we offer five takeaways that you can put to work in your own firm’s marketing efforts.