Having crafted and strengthened the identities of dozens of small and mid-sized architecture firms, the marketing team at CVG understands what it takes to make your firm’s brand sing. In this session, we’ll discuss why branding is important, how (and why) to approach branding work, and best practices in website design. These points will be illustrated by case studies showing transformative rebrands with quantifiable results. We’ll also emphasize the role messaging plays in branding, with several examples of how authentic, clear communication supports your firm’s visual identity. Messaging exercises will help attendees refine their mission, vision, values, and value proposition. If your firm sometimes gets lost in the crowd, this marketing session will help you rethink how you communicate your unique qualities to a saturated marketplace Presented by AIA New York State.
Speakers
Emily Hall, Partner, Charrette Venture Group
Dena Alspach, Director of Marketing, Charrette Venture Group
Lisa Saldivar, Creative Director, Charrette Venture Group
Upon attending this session, attendees will be able to:
Explore the elements of branding, why a strong brand is important, and how preeminent branding assists small firm architects in increasing visibility and memorability.
Analyze case studies of small architecture firms that have rebranded and improved their messaging, including quantifiable results that illustrate the impact of their efforts. Juxtapose “lessons learned” that will help firm leaders better understand what to expect from the rebranding process.
Examine current best practices in website design for small firms with limited resources.
Cooperate in actionable messaging exercises that can help your firm refine its mission, vision, values, and value proposition.
Earn 1.5 LU
Select AIACA >>> AIA San Diego upon registration
