If you build it, they will come. If only that were true!

Entering new markets takes time and a strategy, whether expanding your firm's geographic footprint or leveraging your portfolio to attract clients from a new-to-you market sector. Small firms with limited resources often get stuck hoping to get a “foot in the door” without an actionable plan. In this session, we’ll explore what it takes to successfully enter new markets. Learn how to conduct and leverage market research and what to consider when developing your new market strategy. You will leave the session confidently, knowing you can help your team expand and grow its business.

Speakers :

Emily Hall, Partner, Charrette Venture Group
Valerie Puchades, CPSM, Marketing Specialist, Charrette Venture Group

Upon attending this session, attendees will be able to:

1. Discover how to conduct market research in-house and where to find sources of information.

2. Detect how to spot potential opportunities for market expansion.

3. Discern how to identify common pitfalls to market expansion using a case study.

4. Identify tools to help build a marketing strategy around a market expansion.

Earn 1.5 LU

Use AIA California >>> AIA San Diego Upon Registration